Trendy floors
When it comes to trends, and this also applies to floors, it cannot be forgotten how these are directly influenced by the shifting of the subjects on which public attention is focused. The great theme of environmental protection and the search for sustainable lifestyles that are so topical in recent times have also had an undoubted weight in the choices of designers and product managers of ceramic companies, with a return to natural colors and textures.
Stone effect
If we talk about nature, the reference to rocks and stones, which has always been a source of inspiration for indoor and outdoor floors, is increasing sharply in 2020 with research that, in addition to pushing towards an increasingly precise reproduction of the material, is refined in going to discover rocks which are rich in history and tradition. Stones such as the Pietra di Vals or the Ceppo di Grè, in addition to the most common slates and granites, create now stone effect floors that suitable for any type of style.
Rustrial
After the great success of the industrial style of the past years, the trend for home flooring for the coming year is enriched with an extremely interesting variant of this peculiar style. The union between the two rustic and industrial looks generates a new "rustrial" style that softens the most excessive aspects to get to concrete effect tiles with softer and lighter tones, which are declined in natural earth tones ranging from brown to greige and from beige to taupe and developed on ever larger surfaces.
Venetian “battuto”
The purest Italian tradition and the slightly vintage return to the floors of the 60s and 70s confirm and reinforce the tendency to recover Venetian battuto or terrazzo as a distinctive element also for 2020. The ever wider range that is offered and the extraordinary research that has led to reproductions where the glazes highlight the individual pebbles and fragments, mixing them into a single iridescent aspect that is truly able to give strong personality not only to the floor but to the whole space.
A tip for wall coverings
If we talk about floors and trends, we cannot ignore the coordinated or contrasting wall coverings that have a lot of importance in defining the style of our bathrooms and kitchens. Even for wall coverings, the return to naturalistic tones and themes remains an absolute priority, with the appearance of slabs that are decorated with typical themes of wallpapers such as tropical plants, leaves or even animals. On the other hand we also record the confirmation of the small format which is no longer perfectly smooth and squared, but imperfect, almost organic, in its most artisan and natural aspect, declined in tones that prefer green (reference to nature again) in all its meanings, or richer and darker blues that go back to the Moroccan style from which these tiles were originally inspired.